Fergus Laidlaw is a creative technologist and artist who thrives on collaborating with diverse teams to create impactful projects. Prototyping and experimentation are his most essential tools, from architectural scale construction to code, TouchDesigner and ComfyUI. He builds generative AI pipelines, interactive installations, live visuals and working hardware prototypes.
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His own practice moves between kinetic installation and machine intelligence. He works with light, sound and air as sculptural material, turning subtle phenomena into spatial experiences. He's equally drawn to the textures and motivations of AI, with much of his work aiming to elucidate these things.
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He trained as an architect at the University of Cambridge before working at John Pawson, then completed a joint MA/MSc in Innovation Design Engineering at the Royal College of Art and Imperial College London. He currently works with YouTube's in-house creative studio, primarily building internal creative AI tools and was previously a creative technologist at WPP building software prototypes, games and interactive experiences. His work has been recognised with the James Dyson National Award, the Helen Hamlyn Award for Creativity and a Polaris Fellowship.
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